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Some causes whisper. This one yells through a megaphone in an ape mask.We built everything from scratch: name, voice, visuals, mascot, tone, and the world it lives in. The goal? Create a movement that feels like a mix of street-art, retro edu-films and wartime propaganda — but flipped for something good.
The symbol had to stand its ground — bold enough to carry a march, simple enough to be spray-painted in two seconds. The spokesperson? A low-poly ape with a synthetic voice and a message you can’t scroll past. We designed infographics to unpack the issues, and a visual universe that sticks — lo-fi, high-concept, and full of energy.
It’s an ongoing mission and updates will come soon.
Apes Against the Machine
Next case
Rolling out a new identity & site for Luleå Skatepark
So... what now?
You’ve seen what we’re about. Got a hunch we should talk? Curious question? You want to take over the world? We’re listening.